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All Programs
Business & Economics
Entrepreneurship
Growing a Company
Growing a Company
Curriculum
4 Sections
26 Lessons
10 Weeks
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Chapter 16: Planning for Growth
20
115.116
Identifying Factors That Affect Growth
115.117
Starting with a Basic Growth Strategy
115.117
Quiz for Identifying Factors That Affect Growth
7 Questions
115.118
Growing within Your Current Market
115.118
Quiz for Starting with a Basic Growth Strategy
8 Questions
115.119
Growing within Your Industry
115.119
Quiz for Growing within Your Current Market
8 Questions
115.120
Diversifying Outside Your Industry
115.120
Quiz for Growing within Your Industry
6 Questions
115.121
Going Global to Grow
115.121
Quiz for Diversifying Outside Your Industry
5 Questions
115.122
Growing as a High-Tech Company
115.122
Quiz for Going Global to Grow
6 Questions
115.123
Moving from Founding Team to Professional Management
115.123
Quiz for Growing as a High-Tech Company
6 Questions
115.124
Organizing for Speed and Flexibility
115.124
Quiz for Moving from Founding Team to Professional Management
5 Questions
115.125
When You Need an Experienced CEO
115.125
Quiz for Organizing for Speed and Flexibility
6 Questions
115.126
Quiz for When You Need an Experienced CEO
5 Questions
Chapter 17: Developing a Marketing Strategy
14
126.127
Understanding Product/Service Adoption Patterns
126.128
Marketing to Customers, One at a Time
126.128
Quiz for Understanding Product/Service Adoption Patterns
7 Questions
126.129
Creating a Marketing Plan
126.129
Quiz for Marketing to Customers, One at a Time
5 Questions
126.130
Using Customers to Check Your Market Strategy
126.130
Quiz for Creating a Marketing Plan
8 Questions
126.131
Using Technology to Build Your Market Strategy
126.131
Quiz for Using Customers to Check Your Market Strategy
5 Questions
126.132
Using the Internet to Build Your Market Strategy
126.132
Quiz for Using Technology to Build Your Market Strategy
5 Questions
126.133
Understanding Customer Acquisition Costs (CACs)
126.133
Quiz for Using the Internet to Build Your Market Strategy
6 Questions
126.134
Quiz for Understanding Customer Acquisition Costs (CACs)
8 Questions
Chapter 18: Making and Using Money Wisely: The Financial Plan
8
134.135
Identifying the Components of a Successful Financial Plan
134.136
Building the Financial Statements
134.136
Quiz for Identifying the Components of a Successful Financial Plan
8 Questions
134.137
Using Financial Ratios to Judge Performance
134.137
Quiz for Building the Financial Statements
6 Questions
134.138
Cash Planning: Managing Your Working Capital
134.138
Quiz for Using Financial Ratios to Judge Performance
7 Questions
134.139
Quiz for Cash Planning: Managing Your Working Capital
7 Questions
Chapter 19: Planning for Things That Go Bump in the Night
10
139.140
Preparing for the Unknown: When Bad Things Happen to Good Companies
139.141
Identifying Potential Risks and Their Impact
139.141
Quiz for Preparing for the Unknown: When Bad Things Happen to Good Companies
6 Questions
139.142
Harvesting the Wealth with a Graceful Exit
139.142
Quiz for Identifying Potential Risks and Their Impact
6 Questions
139.143
When You Can’t Exit Gracefully
139.143
Quiz for Harvesting the Wealth with a Graceful Exit
7 Questions
139.144
Stepping Back from the Brink
139.144
Quiz for When You Can’t Exit Gracefully
6 Questions
139.145
Quiz for Stepping Back from the Brink
7 Questions
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