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All Programs
Business & Economics
Entrepreneurship
Testing the Feasibility of Your Business Concept
Testing the Feasibility of Your Business Concept
Curriculum
8 Sections
41 Lessons
10 Weeks
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Chapter 5: Understanding Your Industry
12
41.42
Understanding Your Industry
41.43
Using a Framework of Industry Structure
41.43
Quiz for Understanding Your Industry
6 Questions
41.44
Understanding the Value Chain
41.44
Quiz for Using a Framework of Industry Structure
7 Questions
41.45
Deciding on an Entry Strategy
41.45
Quiz for Understanding the Value Chain
5 Questions
41.46
Researching Your Industry
41.46
Quiz for Deciding on an Entry Strategy
6 Questions
41.47
Benchmarking Against the “Perfect” Industry
41.47
Quiz for Researching Your Industry
7 Questions
41.48
Quiz for Benchmarking Against the “Perfect” Industry
5 Questions
Chapter 6: What Your Customers Can Tell You
8
48.49
Conducting Customer Discovery
48.50
Discovering Your Customers
48.50
Quiz for Conducting Customer Discovery
7 Questions
48.51
Competitive Intelligence: Checking Out the Competition
48.51
Quiz for Discovering Your Customers
6 Questions
48.52
Forecasting Demand: Tough but Crucial
48.52
Quiz for Competitive Intelligence: Checking Out the Competition
5 Questions
48.53
Quiz for Forecasting Demand: Tough but Crucial
8 Questions
Chapter 7: Designing Solutions for a New Marketplace
10
53.54
Zeroing-in on a Product Solution
53.55
Moving Rapidly to a Prototype: The Minimum Viable Product
53.55
Quiz for Zeroing-in on a Product Solution
6 Questions
53.56
Bootstrapping Product Development
53.56
Quiz for Moving Rapidly to a Prototype: The Minimum Viable Product
5 Questions
53.57
Developing New Products: The Process
53.57
Quiz for Bootstrapping Product Development
6 Questions
53.58
Moving Rapidly to the Prototype Stage
53.58
Quiz for Developing New Products: The Process
7 Questions
53.59
Quiz for Moving Rapidly to the Prototype Stage
7 Questions
Chapter 8: Protecting Your Products and Services
12
59.60
Understanding Intellectual Property Rights
59.61
Protecting Your Better Mousetrap with a Patent
59.61
Quiz for Understanding Intellectual Property Rights
7 Questions
59.62
Copyrighting Your Original Work of Authorship
59.62
Quiz for Protecting Your Better Mousetrap with a Patent
6 Questions
59.63
Protecting Your Logo with a Trademark
59.63
Quiz for Copyrighting Your Original Work of Authorship
6 Questions
59.64
Protecting Your Trade Secrets
59.64
Quiz for Protecting Your Logo with a Trademark
7 Questions
59.65
Strategies for Protecting Your IP
59.65
Quiz for Protecting Your Trade Secrets
5 Questions
59.66
Quiz for Strategies for Protecting Your IP
5 Questions
Chapter 9: Putting Together Your Founding Team
12
66.67
A Little Science Behind Founding Teams
66.68
Who’s on First?
66.68
Quiz for A Little Science Behind Founding Teams
6 Questions
66.69
Forming a Diverse Board of Advisors
66.69
Quiz for Who’s on First?
5 Questions
66.70
Forming a Board of Directors
66.70
Quiz for Forming a Diverse Board of Advisors
5 Questions
66.71
Creating a Personal Board: Your Mentors
66.71
Quiz for Forming a Board of Directors
6 Questions
66.72
Pulling Yourself Up by the Bootstraps
66.72
Quiz for Creating a Personal Board: Your Mentors
5 Questions
66.73
Quiz for Pulling Yourself Up by the Bootstraps
6 Questions
Chapter 10: Getting Solutions to Customers: The Supply Chain
10
73.74
Understanding Supply Chains, Logistics, and Distribution Channels
73.75
Looking at Logistics
73.75
Quiz for Understanding Supply Chains, Logistics, and Distribution Channels
5 Questions
73.76
Distributing through Consumer and Industrial Market Channels
73.76
Quiz for Looking at Logistics
5 Questions
73.77
Evaluating Your Channel
73.77
Quiz for Distributing through Consumer and Industrial Market Channels
5 Questions
73.78
When Your Supply Chain Is International
73.78
Quiz for Evaluating Your Channel
7 Questions
73.79
Quiz for When Your Supply Chain Is International
5 Questions
Chapter 11: Developing and Testing Your Business Model
6
79.80
Understanding Business Models
79.81
Evolving Digital Business Models
79.81
Quiz for Understanding Business Models
7 Questions
79.82
Testing Your Business Model
79.82
Quiz for Evolving Digital Business Models
7 Questions
79.83
Quiz for Testing Your Business Model
5 Questions
Chapter 12: Assessing Your Initial Financial Needs
12
83.84
Touring Your Business Virtually
83.85
Estimating How Much You Will Sell: Demand
83.85
Quiz for Touring Your Business Virtually
5 Questions
83.86
Forecasting How Much You Will Spend
83.86
Quiz for Estimating How Much You Will Sell: Demand
6 Questions
83.87
Preparing Financial Statements
83.87
Quiz for Forecasting How Much You Will Spend
7 Questions
83.88
Planning to Break Even
83.88
Quiz for Preparing Financial Statements
7 Questions
83.89
Putting It All Together
83.89
Quiz for Planning to Break Even
5 Questions
83.90
Quiz for Putting It All Together
6 Questions
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